Cal Ripken, Sr. Foundation, UnitedHealthcare, and CBS EcoMedia Launch Team8 Tour Benefitting Youth Across America

Mar 23, 2016

For Immediate Release                                                                                                                               March 23, 2016

Cal Ripken, Sr. Foundation, UnitedHealthcare, and CBS EcoMedia Launch Team8 Tour Benefitting Youth Across America

  • Team8 Tour to encourage young people to make healthy choices, build character and learn critical life lessons  through sports and physical activities
  • National campaign to visit eight U.S. cities, impacting thousands of youth annually; kicks off April 3 in Houston

Baltimore, Md. – The Cal Ripken, Sr. Foundation, UnitedHealthcare and CBS EcoMedia are launching the Team8 Tour, a campaign aimed at encouraging young people across the country to make healthy choices, build character and learn critical life lessons that will inspire them to be catalysts for positive social change.

The Team8 Tour will visit eight cities across the country this year to partner with community-based organizations to implement the Cal Ripken, Sr. Foundation’s Healthy Choices, Healthy Childrenprogramming. Healthy Choices, Healthy Children helps kids learn vital life lessons that help them lead a positive, productive and healthy lifestyle through sports and physical activities. Also, the Team8 Tour, in recognizing the unique status of student athletes as leaders among their peers, will present the Cal Ripken, Sr. Foundation’s Uncommon Athlete program to a high school in each city. The Uncommon Athlete program aims to motivate and empower young athletes to be positive teammates, on and off the field.

The Team8 Tour will kick off Sunday, April 3, in Houston and will make stops in Charlotte, N.C., Raleigh, N.C.; Chicago; Jersey City, N.J.; New York City; Denver; and Los Angeles.

“We are humbled to be a part of the Team8 Tour, where we all have a special opportunity to unite toward a greater cause,” said Cal Ripken, Jr., Baseball Hall of Famer, Ripken Foundation vice chairman and notable No. 8. “It’s possible to achieve good things on your own, but you can achieve far greater things when you recognize the importance of teamwork.”

“We are grateful for the opportunity to partner with the Cal Ripken, Sr. Foundation and support its valuable work in encouraging good life habits and personal responsibility among youth through sports and activities,” said Matthew Peterson, UnitedHealthcare senior vice president, Social Responsibility.

This partnership is the latest in UnitedHealthcare’s “Do Good. Live Well.” volunteer initiative aimed at preventing hunger and obesity, inspiring service and encouraging volunteerism.  Volunteers from the Cal Ripken, Sr. Foundation, UnitedHealthcare and CBS EcoMedia will participate in Team8 Tour events and provide physical enhancements to athletic-related facilities in each city.

About the Cal Ripken, Sr. Foundation (CRSF)
For the last 15 years, the Cal Ripken, Sr. Foundation has worked tirelessly to implement youth development programs that directly address the problems facing at-risk youth in distressed circumstances across the country. Inspired by one of the most iconic baseball families, the Ripken’s created the Cal Ripken, Sr. Foundation to honor the legacy of its family patriarch, longtime coach, and mentor, Cal Ripken, Sr. The Ripken Foundation use sports-themed programs to bring police officers, youth partners and underserved kids ages 8 to 14 together on a level playing field to learn invaluable life skills.

In addition, the Ripken Foundation’s Youth Development Park Initiative creates clean, safe places for kids to play on multi-purpose, synthetic surface fields that promote healthy living in an outdoor recreational facility. In just five years, the Ripken Foundation has created 55 completed parks across the country, impacting over 235,000 kids annually. In 2015, the Ripken Foundation impacted over 1 million kids nationwide through its Youth Development Parks and mentor programs.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with 1 million physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company. For more information, visit UnitedHealthcare at WWW.UHC.COM or follow @myUHC on Twitter.

About CBS EcoMedia Inc.
EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company’s mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media.

Through EcoMedia’s patent-pending EcoAd, as well as EducationAd, WellnessAd, Viewers to Volunteers and Volunteering with the Stars advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation’s most effective nonprofit organizations, funding critical veterans’, education, health and wellness, and environmental projects nationwide.
EcoMedia’s innovative and proprietary business model has fundamentally altered the advertising and nonprofit landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change.

EcoMedia has earned numerous awards and recognitions for its work, including the U.S. Conference of Mayors Award for Excellence in Public Private Partnerships (2009), Edison Awards for Social Innovation and Social Impact (2012, 2013), and the Starlight Children’s Foundation’s “General H. Norman Schwarzkopf Leadership Award,” which honors individual and organizational leaders who are doing extraordinary work to advance the common good and strengthen their communities.

Please visit ECOMEDIACBS.COM, like us at FACEBOOK, or follow us on TWITTER.

By participating in EcoMedia’s EcoAd, WellnessAd, EducationAd, and Viewers to Volunteers advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

CONTACT:
Katy Ford
Maroon PR/CRSF
443-864-4246
Katy@MaroonPR.com

Guy Rudiger
Maroon PR/CRSF
443-864-4246
Guy@MaroonPR.com

Taylor Tomczyszyn
CBS EcoMedia
310-870-1347
Taylor.Tomczyszyn@ecomediacbs.com