Former NFL Player Joel Dreessen Joins Cal Ripken, Sr. Foundation, UnitedHealthcare and CBS EcoMedia at Nutrition & Fitness Day at Northfield High School

Oct 04, 2016

Former NFL Player Joel Dreessen Joins Cal Ripken, Sr. Foundation, UnitedHealthcare 
and CBS EcoMedia at Nutrition & Fitness Day at Northfield High School

Team8 Tour concludes national campaign with eighth and final stop in Denver

Denver – The Cal Ripken, Sr. Foundation (CRSF), UnitedHealthcare and CBS EcoMedia, in partnership with the Boys & Girls Clubs of Metro Denver and Northfield High School, today concluded its eighth and final stop on the Team8 Tour. Activities at the school included building and stocking a new food pantry, lessons on simple no-cook recipes for students and tips on preparing healthy meals. With special appearances from former NFL player and Colorado State alumnus Joel Dreessen and Denver Broncos cheerleaders, the Team8 Tour also hosted fitness activities on the school’s athletic fields.

The Team8 Tour is a national campaign aimed at encouraging young people across the country to make healthy choices, build character and learn critical life lessons that will inspire them to be catalysts for positive and social change.

To reinforce the importance of nutrition and encourage healthy choices, volunteers built and stocked a new food pantry benefitting over 400 students and refurbished the school’s home economics classroom with a new refrigerator, microwave and oven.

Hands-on, no-cook meal tutorials were offered to give students the skills to prepare easy, healthy options for afterschool meals and snacks. Thanks to generous donations from Walmart, more than 200 take-home meals were provided to all Boys & Girls Club members and Northfield High School students who participated in the project.

To promote Northfield High School’s athletic programs, volunteers from The Home Depot worked to install new bleachers at the school’s athletic complex. Northfield High students also participated in various fitness activities on the school’s athletic fields, and concluded the day with a community dinner for approximately 300 guests. Dinner was prepared by volunteers and Revolution Foods, a leader in high-quality, accessible food for families across America.

“It’s important that we provide youth here in Denver not only with a memorable experience, but also with valuable life skills to develop healthy habits,” said Steve Salem, president of the Cal Ripken, Sr. Foundation. “The Team8 Tour has proved the power of like-minded groups combining efforts toward a greater cause. Because of our generous partners and volunteers, we have made a positive impact for thousands of students, families and volunteers across the country.”

Throughout the eight stops, the Team8 Tour, with help from hundreds of volunteers, reached more than 10,000 students and families in support of 18 local community organizations. Additionally, over $100,000 worth of fitness gear was donated to promote healthy and active lifestyles. Prior to completing its eighth and last stop in Denver, the Team8 Tour visited Houston; Charlotte and Raleigh, N.C.; Chicago; Jersey City, N.J.; New York City; and Los Angeles.

About the Cal Ripken, Sr. Foundation (CRSF)
For the last 15 years, the Cal Ripken, Sr. Foundation has worked tirelessly to implement youth development programs that directly address the problems facing at-risk youth in distressed circumstances across the country. Inspired by one of the most iconic baseball families, the Ripken’s created the Cal Ripken, Sr. Foundation to honor the legacy of its family patriarch, longtime coach, and mentor, Cal Ripken, Sr. The Ripken Foundation use sports-themed programs to bring police officers, youth partners and underserved kids ages 8 to 14 together on a level playing field to learn invaluable life skills.

In addition, the Ripken Foundation’s Youth Development Park Initiative creates clean, safe places for kids to play on multi-purpose, synthetic surface fields that promote healthy living in an outdoor recreational facility. In just five years, the Ripken Foundation has created 60 completed parks across the country, impacting over 235,000 kids annually. In 2015, the Ripken Foundation impacted over 1 million kids nationwide through its Youth Development Parks and mentor programs.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with 1 million physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company. For more information, visit UnitedHealthcare at WWW.UHC.COM or follow @myUHC on Twitter.

About CBS EcoMedia Inc.
EcoMedia was founded in 2001 by social entrepreneur Paul Polizzotto. The company’s mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive, and publishing media.

Through EcoMedia’s patent-pending EcoAd, EducationAd, WellnessAd, Viewers to Volunteers, Volunteering with the Stars, and Charity Champions League advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation’s most effective nonprofit organizations, funding critical veterans’, education, health and wellness, and environmental projects nationwide.

EcoMedia’s innovative and proprietary business models have fundamentally altered the advertising and philanthropy landscapes, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change and making it possible for everyone to give back, whatever their means.

Paul Polizzotto and the team at EcoMedia have earned numerous awards and recognitions for their work, including the US Conference of Mayors Award for Excellence in Public Private Partnerships (2009) and back-to-back Edison Awards for Social Innovation and Social Impact (2012, 2013).

In Spring 2016, Paul was named Social Good Leader of the Year by CynopsisMedia and recognized as one of “America’s 25 most influential philanthropy and social innovation experts” by Philanthropy Media. He has received the Starlight Children’s Foundation’s “General H. Norman Schwarzkopf Leadership Award,” the EPA’s “Environmental Hero” recognition, the Santa Monica Baykeeper’s and the Waterkeeper Alliance’s “Keeper Award,” and the Coastal Living Leadership Award. He was also named a Public-Private Visionary by Vanity Fair magazine.

Please visit ECOMEDIACBS.COM, like us at FACEBOOK, or follow us on TWITTER.

By participating in EcoMedia’s EcoAd, WellnessAd, EducationAd, and Viewers to Volunteers advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.


Katy Ford
Maroon PR/CRSF

Guy Rudiger
Maroon PR/CRSF

Taylor Tomczyszyn
CBS EcoMedia